Social Media Catalyst

Customer engagement (CE)=  function of (customer service, customer satisfaction, customer loyalty). Input is the service whereas the output is the satisfaction which results in loyalty and thus the brand equity of the product or service takes flight.

Nowadays urban India has started buying stuff online quite frequently. Young people are now much more trusting about the products sold online. They are an impatient lot and require a lot of efforts through innovation, differentiation to keep them loyal to your product. What better place than through social networking websites because they are perennially accessible there.

The 4 most important things to engage customer are:

Confidence: the customer should have the confidence about the quality of the product.

Integrity: the company reputation should be ethical

Pride: the user should be proud about the product. He should not hide it from his friends or peers

Passion: the customer should feel the qualities of the product. E.g. A Harley Davidson rider. The user should be in ‘love’ with the product

It is very difficult to make any of the factors possible through social media networks. Online inter-customer engagement is a recent social phenomenon that came about through the wide diffusion and adoption of the internet in western societies during the late 1990s. Offline CE predates online CE, the latter is a qualitatively different social phenomenon unlike any offline CE that social theorists or marketers are familiar with.

Online communities on the various blogs or websites are divided in the following types:

• A particular product category (cell phones, chocolates, soft drinks)

• A particular brand (Harley Davidson, Spykar) or

• A pure dot-com company’s give a vast array of offerings (Baazee, Amazonhttp://www.amazon.com).

People also engage online in communities that do not necessarily revolve around a particular product, but serve as meeting or networking places, for instance on MySpace. The people in one’s MySpace friend’s list do not necessarily all share a single consumption habit, although they often do.

People’s online engagement with one another has brought about both the empowerment of consumers and the opportunity for businesses to engage with their target customers online. This is especially for the Screenager type people who are continuously online

Avignyata Inc: Creating omnipresence for brand

Avignyata Inc was incorporated in the year 2007 by Moksh Juneja and Daksh Juneja. It is our passion for social media and internet savvy attitude that we spotted an opportunity and decided to start up our venture – Social Media Marketing Consultancy.

Vision: To make social media marketing the part of the marketing budget

Mission: to create omnipresence for all brands through engagement on social media platforms

To make this vision and mission possible, we have made a roadmap. Social networking websites such as Facebook, Orkut, Linkedin among others are the easiest and cost effective of all forms of media to engage with the target audience. We have envisioned that with the increasing cost of print media, electronic media and the stratospheric levels to which advertising rates have reached on television that marketers will have to look at other areas for promotional purposes. Even the corporations who have deep pockets will be looking out low cost, high impact ideas, which we provide.

We specialse in social media optimization for the Indian sectors of Entertainment, Retail, FMCG, Consumer Technology,Television networks. We are thankful to the advent of economical computers, virtually everyone has a PC or laptop and with broadband connectivity on the rise, we believe that people will shop online more.

Through social media marketing and optimization, we want to give our customers – Reputation and Build Awareness for their respective brands and corporates. In the following posts, we will unveil our plans and the means of achieving this endeavour of ours through various techniques. Hoping to have the consturctive knowledge platform for all you social media enthusiasts.